Part Two: Sales Targets & Solid Foundations
Part Three: The Marketplace, Your Product & You
Part III: The Marketplace, Your Product & You
If you've been following this series then you know that in Part One I asked you to take a long, hard and painfully honest look at your book and your marketing efforts. More than that, I wanted you to directly compare your work to other best-selling indy authors, gauging your efforts vs theirs.
You vs The World? Nope. You vs You.
Paradigm ShiftUnless you've been living under a rock, you know that there's been a massive shift in the publishing business these past twenty years. Amazon has turned the business on its ear, and indy-eBooks are outselling trad-books in almost every genre-fiction category. Just check out the top hundred list for scifi and you'll see it's dominated by indy authors—just like you and me!
It Was Twenty Years Ago TodayTwenty years ago, the only way to sell books, and I mean in meaningful numbers, was to go through a traditional publishing house. But when 98% of all manuscripts submitted are being rejected, finding a publisher can seem like a monumental task.
The Savvy WriterThe savvy writer will recognize this. She knows that massive pile of submissions isn't the obstacle to her success at all. It's not the other books preventing her from finding readers, it's her own. She knows that editors (and readers!) are as desperate to find a good book to read as she is to be found!
This is MarketingI can't stress this enough.
HOMEWORK: Eliminating barriers to sales.
- First, take a deep breath. I really mean it when I say that you shouldn't be intimidated by the fact that there's millions of books out there. They don't matter. Focus on your work. Focus on your book.
- Ask yourself, is my novel a draft, or is it really, really finished? Has it truly been put through the critical wringer?
- Is my novel properly formatted? Have I checked and double-checked its formatting on multiple devices? Do all the viewing options function properly (single page vs. facing page, for example)?
- Has my novel been professionally edited by an experienced editor?
- Is my book cover generic and royalty free, or one of a kind?
- Does my book title tell a story?
- Is my book blurb exciting enough?
Until then, cheers, and thanks for reading.